Articles

The following articles, listed in chronological order, have been written by or about UNSTUCK authors Keith Yamashita and Sandra Spataro.

September 2003: Fast-Forward to Innovation (Excerpt); Harvard Business Review; "What do you do when you need a compelling campaign for a high-stakes sales pitch in just 38 days?"
August 2003: Microcapitalism and the Megacorporation (Excerpt); Harvard Business Review; "This inspiring story grew out of HP's commitment to what we call 'e inclusion' — using technology to close the economic and social divide as a matter of both global citizenship and business strategy."
July 2003: Igniting a Passion for Innovation (Excerpt); Harvard Business Review; "Innovation necessitates change, and there are often powerful emotional barriers to change. Even the most brilliant innovation efforts can fall flat if you neglect to convey the why behind the what."
November 2002: Keith Yamashita Wants to Reinvent Your Company (Full article); Fast Company; "He may be the most influential consultant you've never heard of. He's certainly one of the most creative. And his new ideas about strategy are powering a number of high-profile change efforts."
October 2002: Mr. Fusion: Keith Yamashita (Full article); FORTUNE; "Strategy, brand, culture: Keith Yamashita puts them together."
May 2002: Technology (A Special Report) — The Corporate Strategist (Full article); The Wall Street Journal; "Mr. Yamashita and designer Robert Stone co-founded Stone Yamashita Partners in 1994 as a shop blending strategy, design, branding and culture change."