Evan Williams’s Stuck Moment as a Reluctant Adapter


October 18, 2011
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His stuck moment: After selling the Blogger application to Google, Williams started Odeo, a podcast syndication service. But then Apple added podcasts to its iTunes store, changing the competitive landscape.

He gut-checks his belief: Williams knew that Odeo’s future looked bleak, so he shifted focus by co-founding Obvious Corp. with Biz Stone and selling Odeo. 

Unstuck result: One of Obvious Corp.’s projects, Twitter, became a widespread digital communication tool, affecting everything from the smallest scale human drama to world-altering events. 

(All information comes from public sources and does not imply endorsement of Unstuck.)

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