Milton Glaser’s Stuck Moment as a Tunnel Visionary


May 11, 2012
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His stuck moment: At age 16, Glaser decided to sketch his mother’s face. Sitting across from her, pencil in hand, he realized that he didn’t know what she looked like because the image embedded in his mind’s eye was from his toddler days.

He strays from the usual: Glaser had to consciously study his mother deeply and attentively so he could depict her as she appeared that day. As he did, he realized that drawing, which requires a level of observation that people don’t often apply, is a different kind of thinking.

Unstuck result: Perhaps most famously known for the I NY logo, which he scribbled on the back of an envelope while in a taxi, Glaser has produced such an inspiring body of work that both the Museum of Modern Art and the Georges Pompidou Center have hosted one-man shows of his designs. And to this day, he contends, “We’re always looking, but we never really see” (from the 2012 book “Imagine: How Creativity Works” by Jonah Lehrer.

(All information comes from public sources and does not imply endorsement of Unstuck.)

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