Rachael Ray’s Stuck Moment as a Tunnel Visionary


October 18, 2011
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Her stuck moment: Ray wanted a career in food but not in New York City, where she was mugged—twice. She heads back home to a dead-end job selling gourmet groceries in Albany, NY.

She strays from the usual: Ray noticed that prepared foods sold better than packaged groceries, so she proposed 30-minute cooking classes at the store to boost grocery sales.

Unstuck result: A local TV station airs Ray’s classes, and two years later, she has a best-selling cookbook and a guest spot on the “Today Show.” 

(All information comes from public sources and does not imply endorsement of Unstuck.)

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