As anyone who ever attended a high school reunion can attest, your personal identity is fluid. Hairstyles, sports allegiances, and even personalities change over time. (Cue that Simple Minds song Don’t You (Forget About Me).)
Evidence from my own yearbook includes Ryan, a sweet if wildly unmotivated friend who, at age 20, dropped out of college to be a ski bum in Colorado. Fast forward eight years, and Ryan is the CEO of a nonprofit startup dedicated to preserving ecological practices of indigenous communities in Andean South America. I spotted him in Palo Alto with a Bluetooth receiver behind an ear that he once reserved for storing clumsily hand-rolled cigarettes.
Ryan’s personal story is now a successful part of his company’s fundraising and branding efforts. He uses his evolution to demonstrate how apolitical weekend outdoorsmen can become activists. It perhaps goes without saying that his parents are especially fond of this