Two years ago, David Dietz and Jesse Ayala were wrapping up their assignments as conflict journalists covering the Arab Spring in Egypt. Both were deeply affected by the hundreds of thousands of protesters in Tahrir Square who were calling for change. As they planned their return to the US, they knew they wanted to bring back that same energy for change, that same desire to right what’s wrong.
So if you’d told the then-24-year-olds that a year later they would launch a fashion retail site, no doubt raucous laughter would have ensued. (“I have dress shirts in my closet that my dad has had since 1980,” David confesses.) But passion for change can be a funny thing, taking you places you never imagined.