Unstuck in Action: Taking care of business


June 7, 2012
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Unstuck as mediator? That’s how Sean C. Amore puts the app to use in his office. Give him a hot topic up for debate, plus strong personalities in the room (his included), and it’s likely he’ll pull out Unstuck as a way to clarify what’s really being said.

Name:  Sean C. Amore

Age: 36

Location: Wichita, KS

Family life: Married, 5-year-old daughter

Occupation: Marketing and sales for LED Ventures LLC (@LEDVenturesLLC), which owns and operates digital billboards. As part of his job, Sean consults with other independently owned billboard operators, seeking to form a coalition to help them collectively compete against big brands.

Interests: Flying kites with his daughter, reading, watching Netflix and Hulu-Plus, knitting (“I’m horrible at it. I do it for stress relief and focusing concentration. I have 500 feet of what would be considered scarves.”)

How did you hear about the Unstuck app?
“It was recommended to me by a fellow marketer, Todd Ramsey. I’m a Blackberry guy and rabidly loyal, but I have an iPad for work. This was the first app I downloaded, and it actually turned me into an iPad believer. If this is what the iPad does, I’m kind of addicted!”

What were your thoughts after using the app?
“At first, I wondered, ‘Why do I sort these cards?’ I didn’t know what was coming at the end. Then I got actual feedback and things to do. A lot of times when I use the app, I rarely finish, but it is really helpful—far more than I expected it to be.”

How do you know when you’re stuck?
“I come from a professional background working for companies that are established. [LED Ventures] is a true startup. We are responsible for our own revenue, and that’s such a huge challenge. That’s where I get stuck. Don’t have the liberty to turn to my left or right and say ‘What would you do now?’

 “The billboard community is insecure because of the nature of it, so finding people who will share is not as easy as some other professions in terms of mentoring. There are times I don’t know where to go to solve the problem on my own.”

What’s it like to get unstuck?
“Nine times out of 10, it’s a matter of me realizing, even if it’s a different environment, that it’s the same problem I’ve had elsewhere. The challenge is to focus, prioritize, learn from mistakes you’ve made. When I get unstuck, I realize I need to trust my instincts and experience. The world is still spinning and the sun still rose.”

How do you use the Unstuck app?
“One of the most important times was when three of us were debating at work. We all have strong personalities—we don’t lack for confidence. We had a team meeting on Monday, and we were at an impasse on something fairly important. It got a little tense.

 “I thought, ‘Let me go grab my iPad.’ By going through [the Unstuck app] together, we had to agree or disagree on the diagnostic questions. That forced us to isolate what the real dilemma was. I don’t think we made it all the way through—we got to a point where we said, ‘Oh! That’s what you’re saying.’

 “Other times, when the CEO or COO gives me challenges, I’ll run them through [Unstuck]. It helps us communicate and prevents us from getting stuck.”

What other ways do you use the app?
“I’ve used it in personal life as well. I am co-best man for my younger brother’s wedding, and I’m trying to plan the bachelor party. All three of us [brothers] have very different personalities, so any planning or logistical work is stressful. I used [Unstuck] to try to figure out why I couldn’t communicate with my older brother on the bachelor party.”

If you could change one thing about Unstuck, it would be:
“The only thing I can think of is more percentages [of how other people get stuck]. That’s my favorite part—you truly are not alone. I love anytime you can click on things and learn how people solved problems.”

If you would like to be interviewed for the Unstuck in Action series, contact us at ideas@unstuck.com.

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