Creative release: When you can’t find the solution, consider the problem


the solution

When graphic designer Tom Balchin gets creatively stuck, instead of looking for a solution, he digs into the problem. Is there a tension that is getting in the way of a solution? More often than not, there is, he says. Emotional investment versus financial cost, for instance. Or personalization versus broad reach. Once the opposing forces are known, he finds it much easier to reassess what he needs to do.

Source: Breakthrough! 90 proven strategies to overcome creative block & spark your imagination, Alex Cornell, editor.

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